I am Alexa

Digital brand designer

BASED IN VIETNAM, GMT+7

Available for projects

I am Alexa

Digital brand designer

BASED IN VIETNAM, GMT+7

Available for projects

I am Alexa

Digital brand designer

BASED IN VIETNAM, GMT+7

Available for projects

About Me

I specialize in brand identity, web design and Framer development. My work is driven by curiosity, guided by strategy and executed with precision. I don’t just make things look good — I make sure they work beautifully, too.

Portrait of Alexa

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Completed projects

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Years of experience

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Five-star reviews

Whether I’m designing a brand from the ground up or building an interactive website, my goal is always the same: to create with intention, and connect with people through design.

When I’m not behind the screen, you’ll find me sketching type, shooting film photography or hunting for the best coffee in Saigon.

Designer reviewing orange brand swatches and material samples beside a notebook that reads Let’s talk about your project

Experience

Six years of designing with intention.

From agency life to leading product teams, every role taught me how good design earns trust — and how to ship it on time.

2024 — Now

Independent Designer

Self-employed

Partnering with startups and studios worldwide on brand identities, Framer websites and product design.

2024 — Now

Independent Designer

Self-employed

Partnering with startups and studios worldwide on brand identities, Framer websites and product design.

2021 — 2024

Senior Product Designer

Northwind Studio

Led design for SaaS and fintech clients, built two design systems and mentored a team of four designers.

2021 — 2024

Senior Product Designer

Northwind Studio

Led design for SaaS and fintech clients, built two design systems and mentored a team of four designers.

2019 — 2021

UI/UX Designer

Pixel & Co.

Designed mobile apps and marketing sites for e-commerce brands, from research and wireframes to launch.

2019 — 2021

UI/UX Designer

Pixel & Co.

Designed mobile apps and marketing sites for e-commerce brands, from research and wireframes to launch.

2018 — 2019

Junior Designer

Bloom Agency

Started out crafting social campaigns, packaging and brand collateral for lifestyle and beauty brands.

2018 — 2019

Junior Designer

Bloom Agency

Started out crafting social campaigns, packaging and brand collateral for lifestyle and beauty brands.

Tools & expertise

The toolkit behind the work.

Figma

UI & prototyping

Figma

UI & prototyping

Framer

Web design & build

Framer

Web design & build

Illustrator

Logos & vector art

Illustrator

Logos & vector art

Photoshop

Image & mockups

Photoshop

Image & mockups

After Effects

Motion design

After Effects

Motion design

Spline

3D for web

Spline

3D for web

Notion

Planning & docs

Notion

Planning & docs

Miro

Workshops & flows

Miro

Workshops & flows

Brand identity

Art direction

UI/UX design

Design systems

Framer development

Motion design

Prototyping

My vision

The Road Ahead

My vision is to grow as a creator who not only designs but makes a difference — work with heart, intention and measurable results.

✦ To be a trusted name in creative digital solutions that inspire and empower.

✦ To contribute to a digital world that’s more beautiful, accessible, and meaningful.

✦ To continuously push the boundaries of design, innovation, and user experience.

✦ To craft work that not only looks great but delivers real-world results.

FAQ

Frequently asked questions

How long does a typical project take?
What does a project usually cost?
What do you need from me to get started?
Can I edit the website myself after launch?

FAQ

Frequently asked questions

How long does a typical project take?
What does a project usually cost?
What do you need from me to get started?
Can I edit the website myself after launch?

FAQ

Frequently asked questions

How long does a typical project take?
What does a project usually cost?
What do you need from me to get started?
Can I edit the website myself after launch?

Booking projects for Q1 2027

Have a project in mind? Let’s build it together.

Alexa Studio

Digital brand designer crafting identities, websites and apps that people remember.

Get in touch

Ho Chi Minh City, Viet Nam · GMT+7

© 2026 Alexa. All rights reserved.

Designed with intention in Viet Nam

Booking projects for Q1 2027

Have a project in mind? Let’s build it together.

Alexa Studio

Digital brand designer crafting identities, websites and apps that people remember.

Get in touch

Ho Chi Minh City, Viet Nam · GMT+7

© 2026 Alexa. All rights reserved.

Designed with intention in Viet Nam

Booking projects for Q1 2027

Have a project in mind? Let’s build it together.

Alexa Studio

Digital brand designer crafting identities, websites and apps that people remember.

Get in touch

Ho Chi Minh City, Viet Nam · GMT+7

© 2026 Alexa. All rights reserved.

Designed with intention in Viet Nam

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