Web Design
Atelier Noir
Date: 21/03/2026
Atelier Noir
An Editorial E-commerce Experience for a Slow-Fashion Label
Atelier Noir makes small, considered collections in limited runs. Their old store looked like every other template, hiding the craft that sets them apart. I designed and built a new Framer site that reads like a printed lookbook while still converting like a modern store.
Challenge
The brand needed rich storytelling and big imagery without slowing the site down or burying the path to checkout.
Solution
An editorial layout with full-bleed photography, collection stories, a sticky shop-the-look panel and a CMS the team updates themselves for every drop.
Result
Average order value grew 28%, and the new collection sold out in nine days — the fastest launch in the brand’s history.