3D & Art Direction
Forma Studio
Date: 09/01/2026
Forma Studio
A Sculptural 3D Visual Language for a Product Design Studio
Forma designs furniture and objects, but their visuals relied on stock photography that didn’t reflect their craft. I created a 3D art direction system — soft forms, warm neutrals and natural light — that now runs across their website, campaigns and product launches.
Challenge
The studio needed a recognisable visual style that could be produced quickly for every launch without a full photoshoot each time.
Solution
A library of reusable 3D scenes, materials and lighting presets, plus a guide that lets their in-house team compose new campaign images in hours.
Result
Campaign production time dropped by 70%, and their launch posts saw three times more engagement than the previous year.