Packaging
Lumen Coffee
Date: 14/08/2026
Lumen Coffee
A Warm, Tactile Packaging System for a Small-Batch Roastery
Lumen is a small-batch roastery that had outgrown its hand-stamped bags. They needed packaging that felt as considered as their coffee — honest, warm and instantly recognisable on a crowded café shelf. The project covered the wordmark, a modular label system for twelve single-origin blends and a matching takeaway range.
Challenge
Each blend changes seasonally, so the packaging had to flex without reprinting everything, while still feeling premium enough to justify a specialty price point.
Solution
A kraft-first system with a fixed wordmark and a swappable origin label. Colour-coded roast levels, tasting notes in a clear typographic hierarchy and a QR code linking to each farm’s story.
Result
Retail sell-through rose 52% in the first season, and the new bags were shortlisted for a regional packaging award.