I am Alexa

Digital brand designer

BASED IN VIETNAM, GMT+7

Available for projects

I am Alexa

Digital brand designer

BASED IN VIETNAM, GMT+7

Available for projects

I am Alexa

Digital brand designer

BASED IN VIETNAM, GMT+7

Available for projects

Fintech App

Orbit Finance

Date: 02/06/2026

Orbit Finance

Making Everyday Money Feel Simple, Social and Safe

Orbit wanted a banking app for freelancers and young professionals that felt less like a spreadsheet and more like a helpful friend. I led the product design from research to launch, covering onboarding, payments, savings goals and a shared expenses feature built for flatmates and small teams.

Role

Lead Product Designer

Role

Lead Product Designer

Role

Lead Product Designer

Client

Orbit

Client

Orbit

Client

Orbit

Agency

Northwind Studio

Agency

Northwind Studio

Agency

Northwind Studio

Orbit app onboarding screen on a phone stand
Hands holding a smartphone running the Orbit app
Hand holding a phone with a payment screen

Challenge

Users didn’t trust a new finance brand, and the existing prototype buried key actions under three levels of navigation.

Solution

A calm, card-based home screen with one-tap send and request, clear spending insights, playful micro-interactions on savings goals and plain-language security cues at every sensitive step.

Result

Onboarding completion rose from 54% to 81%, and the app reached 4.7 stars across 12,000 reviews in its first six months.

Booking projects for Q1 2027

Have a project in mind? Let’s build it together.

Alexa Studio

Digital brand designer crafting identities, websites and apps that people remember.

Get in touch

Ho Chi Minh City, Viet Nam · GMT+7

© 2026 Alexa. All rights reserved.

Designed with intention in Viet Nam

Booking projects for Q1 2027

Have a project in mind? Let’s build it together.

Alexa Studio

Digital brand designer crafting identities, websites and apps that people remember.

Get in touch

Ho Chi Minh City, Viet Nam · GMT+7

© 2026 Alexa. All rights reserved.

Designed with intention in Viet Nam

Booking projects for Q1 2027

Have a project in mind? Let’s build it together.

Alexa Studio

Digital brand designer crafting identities, websites and apps that people remember.

Get in touch

Ho Chi Minh City, Viet Nam · GMT+7

© 2026 Alexa. All rights reserved.

Designed with intention in Viet Nam

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